Hello! I’m Kino. 

I thrive on making the complicated feel simple. I believe that the effective design goes beyond aesthetics to address both user needs and business goals.

AWS | UX designer
March 2025 - Present | Bellevue, WA

• Own end-to-end UX for AWS Support Plan subscription experiences, simplifying complex customer journeys from discovery to renewal for over 200,000 global accounts.

• Accelerate Enterprise growth by designing streamlined organizational enrollment experiences; recently secured 2,700+ new subscriptions within 30 days of the re:Invent 2025 launch.

• Drive the transformation of paid entry-tier support plans, capturing 15,000+ new subscriptions in the first month and maintaining a high 87% direct-subscription rate through optimized enrollment journeys.

• Spearhead cross-functional alignment between PM, Engineering, Marketing and Legal teams to navigate complex technical constraints and business requirements while insisting on the highest standards for the customer experience.

Amazon Ads | Lead visual designer
May 2022 - March 2025 | Seattle, WA

• Collaborated across channels to drive major initiatives and global campaigns, including Prime Day, Prime Video Ads, and unBoxed. Designed and optimized user-centric assets such as style guides, 
visual systems, landing pages, and pitch decks, resulting in +26K landing page views and a conversion rate exceeding 4% for the Prime Video Ads product launch.

• Conducted user research and worked closely with product managers and developers to create high-fidelity wireframes and prototypes, which resulted in a 90% user satisfaction rate.

HRC Fertility | Deputy Marketing Director
Aug 2019 - Apr 2022 | Pasadena, CA

Led a team of advertising agencies, designers, and video production 
to develop user-centered advertising campaigns for global markets, resulting in a 30% increase in daily lead intake.

Design Consultant
Sep 2015 - Aug 2019 | Pasadena, CA

Led user research, wireframing, visual design, and development to ensure alignment with user needs, incorporating insights from user interviews and usability testing.

Warner Bros. | Digital Designer
Jun 2012 - Jun 2015 | Burbank, CA

• Led the front-end web design across desktop, tablet and mobile platforms, increasing user engagement by 15% while ensuring 
brand consistency.

• Designed marketing collateral for Comic-Con and L.A. Screenings and helped Warner Bros. boost TV show visibility across international markets by 25%.

What is it like working with me?

“Kino has been putting in tremendous effort to help us with this project. She has crafted the information architecture to demonstrate the multiple user roles and workflows for navigating the paper bidding, reviewing, and feedback submission processes. She consistently makes time to understand the end users' needs, asks insightful questions to dive deep, and listens attentively to design feedback, making necessary iterations.

She has helped clarify the user stories with the product team to design the conference homepage, author submission dashboard, reviewer pages for completing paper assignments, and organizer dashboard displaying useful metrics, which are crucial for organizers. Her efforts have substantially enriched the product roadmap, helping engineers envision the platform so they can speed up development and build the product more accurately.”

- Senior technical product manager, Amazon Science | 2024