Amazon Ads x Prime Day

Overview

As a part of Prime Day marketing rollout, the goal was to create  a comprehensive guide for Amazon Ads marketing surrounding Prime Day 2023, as well as email templates for the marketing team to leverage.

Challenge & Solution

Amazon Ads needed to establish an integrated style guide before Prime Day retail’s branding refresh. Kino took this as an opportunity to innovate and incorporate an interactive live link as oppose to the conventional PDF with separate asset folders. This allowed the design team to streamline and publish the content update quickly once we receive the branding refresh. The interactive link provides an intuitive navigation and download the sources with just a click.

Additionally, Kino utilized this style guide to create icons and customized email templates, offering content marketers self-service options for crafting email communications.