Amazon Ads at Cannes Lions International Festival of Creativity

Overview

Held annually in June, the Cannes Lions International Festival of Creativity is one of the largest creative advertising gatherings in the world. Amazon Port installation represents Amazon Ads’ physical presence at this event, providing dedicated meeting spaces to engage with attendees.

Kino crafted 18 external emails communications to increase brand awareness and drive registration to the event, as well as piloted a new personalized email feature that allowed QR code in the email to enhance the attendee check-in experience.

Additionally, Kino collaborated with the A20M team to develop a post-event landing page experience, enabling attendees to explore and remain connected after the event.

Outcome

The email campaign resulted over 1,200+ meetings reservations. This accomplishment exceeded our target by an impressive 105%.

Timeframe

3 months

Customized graphic elements were created based on the provided Amazon Port style guide.

Email designs